How to Share WhatsApp Business Catalogs on Instagram Reels and IGTV

WhatsApp Business and Instagram provide powerful tools for businesses to connect with their customers and showcase their products or services. By leveraging the integration between these platforms, you can now share your WhatsApp Business catalogs on Instagram Reels and IGTV to reach a wider audience. In this tutorial, we will guide you step-by-step on how to share your WhatsApp Business catalogs on these Instagram features.

Prerequisites

A WhatsApp Business Account
An Instagram Business Account

Step 1: Set up a WhatsApp Business Catalog

Before you can share your catalogs, you need to create and set up a WhatsApp Business Catalog. Follow these steps:

Open your WhatsApp Business app.
Go to the "Settings" tab and select "Catalog".
Tap on "Add Product or Service" and provide the relevant details such as title, description, price, and images for each item in your catalog.
Once you have added all your products or services, tap on "Save" to create your catalog.

Step 2: Link Your WhatsApp Business Account to Instagram

To enable the integration between WhatsApp and Instagram, you need to link your WhatsApp Business account to your Instagram business profile. Here's how:

Open your Instagram app on your mobile device.
Go to your profile and tap on the three horizontal lines at the top right corner.
Select "Settings" from the menu and go to the "Business" section.
Tap on "Account" and choose "Linked Accounts".
Under the WhatsApp section, tap on "Link Account" and follow the instructions to authenticate your WhatsApp Business account.

Instagram Reels provides an engaging way to showcase your products or services from your WhatsApp Business catalog. Follow these steps to share your catalog on Instagram Reels:

Open your Instagram app and tap on the "+" icon at the bottom.
Swipe right to the "Reels" option and click on it.
Browse through the various editing options and tap on the "Audio" icon to select a suitable soundtrack.
Tap on the "Duration" button to set the length of your Reel (up to 30 seconds).
Click on the "Effects" button to add filters, effects, or stickers to your Reel.
Next, tap on the "Align" button to align multiple clips smoothly, if needed.
Now, tap on the "Catalog" button (represented by a shopping bag icon) at the left side of the screen.
Select the products or services from your WhatsApp Business catalog that you want to feature in your Reel.
Position the selected items in your Reel by dragging and resizing them.
Add any additional captions, hashtags, or mentions, and tap on the "Next" button.
Finally, choose between posting to your Reels tab or sharing with your followers using the "Share" button.

If you prefer a longer-form video format, you can also share your WhatsApp Business catalogs on Instagram IGTV. Follow these steps:

Open your Instagram app and tap on the "+" icon at the bottom.
Swipe left to the "IGTV" option and click on it.
Tap on the "+ IGTV Video" to upload a new video or select an existing video from your gallery.
Choose the video from your device and tap on the "Next" button.
Trim or edit your video as desired and tap on the "Next" button again.
Provide a title and description for your IGTV video, including relevant keywords and hashtags.
To add your WhatsApp Business catalog to the video, tap on the "Add Products" option.
Select the products or services from your catalog that you want to display in your IGTV video.
Adjust the positioning and duration of each item within the video as needed.
Tap on the "Post" button to share your IGTV video featuring your WhatsApp Business catalog.

Congratulations! You have successfully shared your WhatsApp Business catalog on both Instagram Reels and IGTV. This integration enables you to leverage the power of visuals and videos to showcase your products or services to a wider audience and potentially drive more engagement and conversions. Experiment with different formats and features offered by Instagram to create captivating content that resonates with your target audience.