How to Set Up Facebook Business Manager

Facebook Business Manager is a powerful tool that allows businesses to securely manage and organize their Facebook Pages, ad accounts, and other assets in one central place. It provides a plethora of features designed to streamline your Facebook marketing efforts and collaborate with team members or external partners effectively. In this tutorial, we will guide you through the process of setting up Facebook Business Manager. Let's get started!

Step 1: Sign up for Facebook Business Manager

1. Open a web browser and navigate to business.facebook.com.

2. Click on the "Create Account" button.

   

3. Enter your business name, your name, and the business email address you want to associate with the account.

4. Click on the "Next" button.

Step 2: Set Up Your Business Manager Account

1. Enter your business details, such as the name, address, and phone number.
2. Choose the primary Page associated with your business.
3. Add any additional Pages, ad accounts, or apps you want to manage within Facebook Business Manager.
4. Click on the "Finish" button.

Step 3: Add People to Your Business Manager Account

1. Click on the "Business Settings" option in the top-right dropdown menu.

2. Select "People" from the left-hand column.

3. Click on the "Add" button.

   

4. Enter the email address of the person you want to add.

5. Choose their role, such as Admin, Employee, or Partner.

6. Click on the "Next" button.

7. Follow the prompts to confirm the person's access to specific Pages or ad accounts if necessary.

Step 4: Assign Permissions to People

1. In the Business Settings, select "People" from the left-hand column.

2. Find the person you want to assign permissions to and click on the "Edit" button.

   

3. Navigate to the appropriate tab (Pages, Ad Accounts, etc.) and select the level of permissions you want to grant.

4. Click on the "Save Changes" button.

Step 5: Connect Your Ad Account(s) to Business Manager

1. In the Business Settings, select "Ad Accounts" from the left-hand column.

2. Click on the "Add" button.

   

3. Choose one of the three options to add an ad account: "Claim an Ad Account," "Request Access to an Ad Account," or "Create a New Ad Account."

   • To claim an existing ad account, select "Claim an Ad Account" and enter the ad account ID.
   • To request access to an ad account owned by another Business Manager, select "Request Access to an Ad Account" and enter the ad account ID.
   • To create a new ad account, select "Create a New Ad Account," and follow the prompts to set it up.

4. Click on the "Add" button.

Step 6: Set Up Payment Methods (optional)

1. In the Business Settings, select "Payments" from the left-hand column.

2. Click on the "Add" button.

   

3. Choose the preferred payment method option: "Add Credit or Debit Card," "Add PayPal," or "Add Bank Account."

4. Follow the prompts to enter the necessary information for your chosen payment method.

5. Click on the "Add" button.

Step 7: Explore Additional Business Manager Features

Facebook Business Manager offers various additional features that can enhance your marketing efforts and streamline collaboration. Some of these features include:

• Business Settings: Adjust settings related to your Business Manager account.
• Business Info: Edit business details, add additional business assets, and manage partner integrations.
• Security Center: Set up extra security measures, such as two-factor authentication.
• Audiences: Create and manage custom audiences for ad targeting.
• Brand Safety: Manage brand safety settings to control the placement of ads.
• Measurement: Utilize Facebook's measurement tools to analyze ad performance and track conversions.
• Integrations: Connect third-party tools and platforms to your Business Manager account.

Explore these features based on your business needs and goals.

Congratulations! You have now successfully set up Facebook Business Manager. You can start taking advantage of the platform's powerful tools to manage your Facebook Pages, ad accounts, and other assets efficiently.